MY STORY

Built on trust,
refined by experience

My design journey began with a love for illustration, and to this day, that passion still fuels everything I do.

After spending a few years living in Europe, I gained a broader perspective and a deep appreciation for creativity across cultures. That experience shaped how I approach my work, with curiosity, focus, and a constant drive to grow.

In the United States, I started as a production artist, and then moved into apparel design, where I had the freedom to explore different styles and creative directions. From there, I gained valuable experience in digital marketing, branding, and visual strategy while working with multiple advertising agencies. Later, I shifted into e-commerce design, developing product visuals, testing performance, and building content that engages and connects.

What I bring to the table today is shaped by every step I’ve taken

Today, I specialize in branding, custom lettering, illustration, and product optimization. I bring strategy, attention to detail, and complete dedication to every project. I pride myself on never missing deadlines and always understanding the needs of both the client and the audience first. My design process is rooted in clear and constant communication, whether I am working with a local team or across time zones. Having collaborated remotely with teams around the world, I understand the value of planning, consistent updates, and reliable follow-through.

Great design should not only look good. It should tell a story, support a goal, and feel like the right fit. That is what I aim to deliver every time.

“Ideas are powerful, but they become unstoppable when they are crafted with detail, structured with purpose, and built to perform.”

Juantastico

Publications

Engaging with the community and other visual artists is part of my foundation.
I’m happy to share a few publications that have featured my lettering work.